The tourism and hospitality industries let out a collective cheer when the adjusted alert level 1 lockdown was announced. Shaun Lamont, Managing Director of First Group Hotels and Resorts says that up till then, many holiday-makers had adopted a “wait and see” attitude before confirming their festive season holiday travel plans. “The easing of the restrictions however has catalysed a flurry of activity. In fact, we have been thrilled to see that some of our properties are almost booked to capacity.”

Description automatically generated with low confidenceHe adds that it has been a tough 18 months, but there is definitely light at the end of the tunnel. “Based on conversations with guests, we know that they have been raring to go for months now but have been hesitant to pull the trigger on their December booking in case Lockdown was prolonged. Fortunately for us all, guests have been given the all-important greenlight and like us, hospitality establishments across South Africa can look forward to a busy, full-filled holiday season.”

If you have yet to book your December accommodation, Shaun advises that you shouldn’t rest on your laurels any longer. “South Africa is a popular tourist destination for good reason. It offers a smorgasbord of gorgeous holiday destinations, for both local and international travellers. So, if you are looking to get your foot in the door this Festive season, it’s best to book now to avoid disappointment.”

If you, like many others, are working on a tighter-than-usual budget, when planning your festive getaway, Shaun suggests that you consider booking directly with your hotel or resort of choice. “Gone are the days where Online Travel Agencies offer the best deals. Worldwide, the perks of dealing directly with hotels and resorts are starting to far outweigh any other savings you may find. Most leading hotel groups have sweetened the deal for travellers to book directly so that they can deliver better overall customer experience from booking right through to check out,” Shaun explains.
“Planning a holiday and looking forward to making magical lasting memories with friends and family is something that we all need right now, and First Group is excited to welcome guests with mask-hidden smiles and industry-defining standards of cleanliness designed to keep its guests safe,” Shaun concludes.

To book your December holiday, visit